The founders of Paon Style, Sedef Güvençer and Ennur Çokgüçlü, are two sisters born in 1982 and 1987.
After completing their university and master’s degrees, they began their careers in the family business, gaining valuable experience. They later decided to work together in a field they were passionate about and eventually established their brand, which now decorates many homes and fulfills countless dreams.
Thanks to their father, an architect, they grew up surrounded by architecture and decoration magazines at home. “We observed the importance of aesthetics from a young age. We always enjoyed hosting guests with unique and extraordinary presentations, even going so far as to bring special accessories from abroad,” they say, as they begin to tell the story of Paon Style.
Drawing from their experiences, they recognized the significant need for specialized services when setting a table—making it easy and flawless to find the necessary textiles and elements without hassle. They started researching which table textile brands were most preferred, what colors and patterns were in demand, and similar trends. Their journey began in 2015, and by 2017, with collections inspired by their research, they created a New Year’s table that combined the indispensable colors and textures of winter, laying the foundation for Paon Style.
“Our primary goal wasn’t just to differentiate ourselves from similar products in the market but to enter this industry on an entirely unique path,” the founders explain. “We identified a gap in the market and realized over time just how significant the demand was. As firms inspired by us started to emerge, it became clear we were on the right track.”
The core mission of Paon Style is to provide consistent and high-quality service to its customers. Combining raw linens, delicate embroidery, and masterful stitching, they create flawless pieces that carry value across generations. Customers can find everything they need for table settings in one place: tablecloths, runners, placemats, napkins, as well as cutlery and candles to complete their presentations.
With this extensive product range, customers can also get answers to all their questions about table or event arrangements. The founders emphasize, “We don’t just sell products; we assist in every way, just like a close friend.” They add, “We form a special emotional bond with every customer who chooses our carefully crafted products for themselves or their loved ones.”